Our Approach

We take a data-driven approach to consulting, where we use advanced analytics and technology to provide insights that drive business decisions. Our approach is highly customizable to meet the unique needs of each client.

Services for Industry and Government

Accessibility audits
Design for diverse customers
Design recommendations
User experience (UX) studies
Persona creation
Task analysis

Services for Academia

Data analysis
Grant writing/editing
Study design
Paper writing/editing
Program evaluation

Research and UX Methods

We use a variety of methods, including:

A/B testing

Behavioral studies

Bodystorming

Card sorting

Case studies

Diary studies

Empathy maps

Experiments

Focus groups

Interviews

Longitudinal studies

Needs-finding studies

Observational studies

Participatory design

Persona creation

Quantitative and qualitative analysis

Storyboards

Surveys

Think-aloud methods

Wireframing